Make your reviews work for you

With any business positive reviews are priceless but when it comes to small businesses they are even more valuable. Having your clients invested in your product or business service really helps to sell you to new customers. Statistics now show that 7 out of 10...

Why do I need a Marketing Plan?

A good marketing plan is vital to achieving the objectives set out in your business plan. Like with a business plan a marketing plan requires time, effort and some research, but is well worth it. Setting targets, making sure they are met and then setting new ones will...

The power of people

How horsey consumers buy their products is very faddy, which can make being a supplier hard work if you’re not part of the current trend. Even subconsciously the equine consumer is guided by magazines, social media, instructors and yard friendship groups. Recently we...

The true value of a supplement

Over the years I have probably used every type of supplement on the market while working and owning horses; joint supplements, tummy soothers, pick me ups, calm me downs, happy hoofies, golden oldie ones, the list is endless and also very expensive. Supplement...

How important is your logo?

Recently I attended a quiz night at our local riding club and had a great night out. As part of the quiz you had to identify 40 brands by logo alone – no lettering. What was interesting about this was the results – out of 27 teams made up of 3 members only 4...